June 1, 2026
ChatGPT Ads: What Advertisers Need to Know in 2026
A lot has changed regarding ChatGPT Ads over the last year. Sam Altman originally called the concept of running ads a ‘last resort’, stating in a podcast interview that he ‘kind of hates ads.’ CFO Sarah Friar echoed this in 2024, saying there were ‘no active plans’ for an advertising product.
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