Mercury EW | SEO
We cleared Mercury EW's technical SEO issues and updated key pages, then tracked how their core training and consultancy terms moved in Google.
The brief.
Mercury EW’s new site gave them a much better foundation, but specialist buyers still needed to find them in Google for the terms that matter, such as electronic warfare consultancy and EW training courses. A backlog of technical issues was holding their rankings back.
What we did.
Hannah ran a full technical audit and cleared 175 issues. These included 109 missing canonical tags, 25 duplicate meta descriptions, 23 duplicate page titles, 8 pages with more than one H1, and every broken link, redirect and server error on the site.
She then updated the key service pages around the searches their buyers actually make. “Electronic warfare consultancy” moved from 28th to 14th within a week of the page update. “EW training courses” held at 2nd, and “EW analysis course” rose to 2nd. SEO work now continues each month as part of Mercury’s retainer.
The results.
Technical issues cleared
“Electronic warfare consultancy”, within a week
“EW training courses” and “EW analysis course”
How we keep working together.
SEO and content work continues every month as part of their retainer.
About digital marketing“Our old site had no SEO at all. Getting the keywords, indexing and findability right was a big reason we rebuilt with Jolly Good Web, and we’re totally happy.”
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