Demux | SEO
Demux sells forensic video analysis software. We cleared every technical SEO issue on their site and moved their core product terms up the rankings.
The brief.
Demux sells forensic video analysis software to investigators and security teams. Their Webflow site had been left in a mess by a previous developer who rarely responded. The collections were disorganised, outdated URLs couldn’t be changed, placeholder text sat in the code, and the team had resorted to manual workarounds. The site was hard to manage and held back in Google, and it gave trial-ready visitors no easy way to ask for a trial.
What we did.
We audited the site’s structure, code and SEO, then fixed the foundations before adding anything new. In total, 348 technical issues went down to zero. These included 111 missing security headers, 110 missing canonicals, 46 duplicate meta descriptions, 40 duplicate page titles, 20 pages with more than one H1, 13 placeholder pages, 7 internal redirects and a broken link.
We replaced the generic “Any questions?” box with a “Request a trial” form on every software page. Through Zapier, each request either sends trial details automatically or goes to the developer for review. A Looker Studio dashboard now tracks enquiries and performance in one place.
Rankings have followed. “Forensic video analysis software” climbed from 25th to 5th, and “CCTV forensic software” and “Magnet Witness training” both moved from 12th to 6th.
The results.
Technical issues cleared
“Forensic video analysis software”
“CCTV forensic software”
How we keep working together.
SEO work continues monthly, with rankings and fixes reported in a Looker Studio dashboard.
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A Lincoln-based design, web and digital marketing studio building work that grows medium-sized businesses across the UK and beyond.
Webflow Premium Partner and Google Partner. Founded in 2020.