Deadpan
Deadpan makes funny B2B videos, so their website had to be as memorable as their work. We built it in Webflow, then made it work harder commercially in 2026.
The brief.
Deadpan makes funny B2B videos for brands that are tired of being ignored. A comedy agency can’t have a forgettable website, so the first brief was to build something as memorable as their work. A year on, the business had grown and the brief changed. The site was getting attention, but prospects didn’t understand the packages or the pricing, and enquiries often arrived with “I don’t know” as the chosen service.
What we did.
We built the original site in Webflow around Deadpan’s mascot illustrations and humour. It had flexible video layouts for both vertical and horizontal ads, a clear case study template and a footer packed with personality.
In 2026 we made it work harder commercially. We designed a transparent pricing page using A/B test insight from a specialist conversion agency, with “from” prices so smaller budgets still feel welcome. We built a dedicated page for the Comedy Kit workshop, a low-risk way in for cautious clients. The homepage gained a sharper headline, a second call to action to pricing, a results section, a process section and FAQs. The work page now groups each campaign into a single case study, with the hero episode hosted on the site and the rest linked to YouTube to keep pages fast.
Deadpan’s team manage the content themselves through the CMS, and the site now brings in a new lead every one to two weeks.
The results.
Weeks between new leads
New pages added in 2026
Packages buyers can compare
How we keep working together.
Every project includes three months of post-launch support, and we’re on hand for new pages and changes whenever they’re needed.
About support
“I spent twenty minutes on the Deadpan site because the fun, subtle details kept cracking me up. It’s genius, and it’s properly different.”
Let’s build something that grows your business.
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A Lincoln-based design, web and digital marketing studio building work that grows medium-sized businesses across the UK and beyond.
Webflow Premium Partner and Google Partner. Founded in 2020.