Carbon Neutral Britain
Carbon Neutral Britain offers affordable, guided climate action for UK businesses and individuals. We're designing and building their new Webflow site, with a clear page for every service they offer.
The brief.
Carbon Neutral Britain helps over 2,000 UK businesses and individuals measure, reduce and offset their carbon footprint. Their website was a self-built Shopify site. It was slow and weak on mobile, and its inconsistent branding didn’t match the credibility of their work. Most of their profit comes from business customers, so the shop features Shopify is built around weren’t helping.
They needed a fast, professional site that explained their services clearly, turned visitors into enquiries, and protected rankings they had worked hard to earn. They also wanted their own marketing team to be able to build new pages without relying on an agency.
What we did.
We’re designing and building the new site in Webflow, with full ownership of the web creative, from design and animation to development. We worked from their new brand guidelines and detailed wireframes, then shaped a single creative direction across the whole site.
The design balances two sides of the brand. Front-facing pages feel warm and close to home. Deeper content takes a more rigorous, map-inspired style that shows the science behind their work. The homepage opens with a logo animation that becomes an arch, revealing a drone video of the British countryside as you scroll. An interactive map shows the projects they fund, with each pin managed in the CMS. Hand-made lino-cut illustrations run through the site.
Every page is built from reusable components, so the team can create new service pages themselves. We’re following our SEO migration process to protect their existing rankings through the move off Shopify.
The results.
Page for every service
Site their team manages
Reliance on Shopify
How we keep working together.
Every project includes three months of post-launch support, and we’re on hand for new pages and changes whenever they’re needed.
About support
“They took our brand further than we knew it could go, and they’re a genuine pleasure to work with.”
Let’s build something that grows your business.
Tell us where you want to get to. We'll show you how the work gets you there.
A Lincoln-based design, web and digital marketing studio building work that grows medium-sized businesses across the UK and beyond.
Webflow Premium Partner and Google Partner. Founded in 2020.