Cambridge Half Marathon | Design
For the 2026 Cambridge Half Marathon we designed the race-day assets within the event's existing brand. Every piece had to read at a glance for over 14,000 runners.
The brief.
A half marathon lives or dies on its signage. Runners, families and volunteers need to find the start, the bag drop and the finish without stopping to think.The event team needed a full set of race-day assets, from maps and signage to wristbands, bag tags, race numbers and the finisher's guide, all consistent with the existing brand.
What we did.
We designed the print runners used on the day. That covered race numbers, bag tags, VIP wristbands, site and park and ride maps, the race information brochure, way finding signs and a finisher's guide. All of it worked within the existing CHM brand and was delivered before race day on 8 March 2026.
The results.
Runners finished the 2026 race
Race-day asset set
Consistent event brand
How we keep working together.
The event team now work with us every year, and we've looked after the event's website since 2025.
See the website project
“Working with JGW has been an absolute pleasure, their proactive approach and commitment to meeting our targets made the process seamless.”
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