The AGC Association
The Adjutant General's Corps Association supports serving personnel and veterans of the AGC. We built their new Webflow site to a November 2025 deadline, bringing history, sports and holiday homes into one place.
The brief.
The Adjutant General’s Corps Association supports serving personnel and veterans of the AGC and its antecedent corps, a potential membership of up to 37,000 people. Their old website didn’t reflect the breadth of what the Association offers, from holiday homes and grants to sport and adventurous training. It also didn’t give veterans a quick route to support.
They needed a new site delivered against a firm November 2025 deadline. It had to be open to everyone without a login and easy for a small team to manage.
What we did.
We designed and built a new Webflow site that brings the Corps’ history, sport, adventurous training, grants and holiday homes together in one place, with a clear path to getting in touch. It launched on time in November 2025, with no login required to browse.
In its first two months the site had around 1,100 active users, and social traffic rose by 400% in the first three months. Since launch we’ve kept building on it. We’ve added an Instagram feed, audio players for the regimental marches and an In Memoriam page with a submission form, and we’ve worked through options for holiday home availability. We’ve also scoped a digital membership system to replace the paper Direct Debit process, which is the biggest barrier to growing membership.
The results.
Social traffic in the first three months
Members the site serves
Active users in the first two months
How we keep working together.
Every project includes three months of post-launch support, and we’re on hand for new pages and changes whenever they’re needed.
About support
“For veterans who need support, the website is often their first port of call. It just shows that it works.”
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A Lincoln-based design, web and digital marketing studio building work that grows medium-sized businesses across the UK and beyond.
Webflow Premium Partner and Google Partner. Founded in 2020.